Mitsubishi Colt 5-door, 2008
With 205,561 cars (3-door, 5-door and coupé-cabriolet included) sold between the initial launch of Spring of 2004 and May 2007 - therefore covering three successive fiscal years - Mitsubishi Colt has successfully re-established the "Colt" nameplate in many a major European market, like Italy (9,122 units for CY2006 / + 8% in Europe's largest B-segment market) or Germany (20,129 sales for CY2006 where it commands a 3.5% market share in the segment).
With most of these sales being conquest - since Mitsubishi Motors did not have any model in this sector before - Colt's performance (81.504 sales for CY2006 or +12.7%) is even more remarkable. More so as the B-segment is one the toughest in Europe, involving all the mega-budget big players and driven by the introduction of new models.
As a further evidence, in B-segment-orientated Southern Europe, Mitsubishi Colt sales increased in Spain by 24.3% during CY2006, with the sporty 3-door variant representing 45% of the total.
Mid-point
Representing nearly 30% of Mitsubishi Motors Europe sales, this CO² friendly range remains an essential pillar for the dealer network to attract newcomers to the Brand (over 70% conquest rate - 2006 data) and also to retain existing multi-motorized Mitsubishi customers looking for a smaller vehicle to second their Pajero, their L200 or their Grandis.
Action
Capitalizing on this success, Mitsubishi Motors has committed investment for short- and mid-term actions to enhance Colt's appeal with (further) potential customers.
The Mitsubishi Colt family benefits from several trim:
* Black headlamps
* Darkened rear combination lamp reflectors
* Blacked-out A-, B- and C-pillars
* Privacy glass (5-door only)
* Black side sills and lower section of bumpers (5-door only)
* Rear roof spoiler (3-door only)
* New 16" alloy wheels
* Front fog lamps
* Rain sensor
* Auto headlamps
* MP3 functionality
* Unique seat fabric
* Black dashboard and door trim panels
* Black perforated leather for steering wheel and M/T shift knob
With most of these sales being conquest - since Mitsubishi Motors did not have any model in this sector before - Colt's performance (81.504 sales for CY2006 or +12.7%) is even more remarkable. More so as the B-segment is one the toughest in Europe, involving all the mega-budget big players and driven by the introduction of new models.
As a further evidence, in B-segment-orientated Southern Europe, Mitsubishi Colt sales increased in Spain by 24.3% during CY2006, with the sporty 3-door variant representing 45% of the total.
Mid-point
Representing nearly 30% of Mitsubishi Motors Europe sales, this CO² friendly range remains an essential pillar for the dealer network to attract newcomers to the Brand (over 70% conquest rate - 2006 data) and also to retain existing multi-motorized Mitsubishi customers looking for a smaller vehicle to second their Pajero, their L200 or their Grandis.
Action
Capitalizing on this success, Mitsubishi Motors has committed investment for short- and mid-term actions to enhance Colt's appeal with (further) potential customers.
The Mitsubishi Colt family benefits from several trim:
- New 15" and 16" alloy wheels
- New metallic colors (Sparkling Black, Cranberry Red, Glamour Grey)
- New seat fabrics (black/red -3-door only-, grey -5-door only- or black)
- New translucent elements colour (grey instead of blue)
- New shift boot colour (black instead of blue)
- * Auto light and rain sensor available for high grades
* Black headlamps
* Darkened rear combination lamp reflectors
* Blacked-out A-, B- and C-pillars
* Privacy glass (5-door only)
* Black side sills and lower section of bumpers (5-door only)
* Rear roof spoiler (3-door only)
* New 16" alloy wheels
* Front fog lamps
* Rain sensor
* Auto headlamps
* MP3 functionality
* Unique seat fabric
* Black dashboard and door trim panels
* Black perforated leather for steering wheel and M/T shift knob
